Amazon DSP

Amazon DSP is a demand platform that enables advertisers to purchase video and display ads programmatically.

How Amazon DSP works

Access to exclusive audiences

Use Amazon-only audiences to reach your ideal audience on and off Amazon.

Unique, high quality inventory

Programmatically reach your audiences on Amazon websites and apps, websites of leading advertisers through direct inventory from Amazon Publisher Services, and through exchanges with third parties.

Brand safeguards

We use our own and third-party solutions, from manual review websites to real-time bid assessments to maintain quality standards and ensure brand safety.

How to get started

You have self-management options and services managed with Amazon DSP. Self-management customers have full control over their campaigns and have no administration fee. The managed-service option is an ideal solution for companies with limited programming experience or who want to access Amazon DSP inventory with a high-end service.

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Frequently asked questions

Who can use Amazon DSP?

Amazon DSP is available to advertisers selling products on Amazon and those who don't. Amazon DSP works best with advertisers who want to programmatically purchase video and display ads at scale.

What ads can I buy through Amazon DSP?

You can purchase video and display ads with Amazon DSP.