Sponsored Brands

Sponsored Brands are ads that include your brand logo, a title, and up to three of your products. These ads appear in search results and help generate recognition for your brand and product catalog.

This video shows the performance of an American advertiser's campaign.
The results you see here are not guaranteed on other websites.

How to get started


Choose the products you want to advertise.


Create the ad title and advertising with images.


Decide which keywords you want to target and how much you want to bid on clicks.


Submit your ad for review. It will be reviewed within 72 hours.

Who can use Sponsored Brands?

Sponsored Brands is available to Professional sellers enrolled in the Amazon Brand Registry, vendors, book publishers, and vendor representative agencies.

How Sponsored Brands works

Increase brand awareness

Sponsored Brands appears in search results to help drive your brand discovery . Use custom messages to help buyers see your brand the way you want it to look.

Have buyers visit your products

Sponsored Brands lets you reach customers when they're looking for what to buy. When Amazon customers click on your brand, logo, they are directed to a custom Store or landing page. When the customer clicks on a product, they go to the product page.

Controls costs

Ads work with the cost-per-click system, so you only pay when customers click on your ads. To control your costs, set a budget and choose the price you want to pay per click.

Frequently asked questions

Why should I use Sponsored Brands?

Sponsored Brands helps customers with high purchasing intent discover and interact with your brand while searching on Amazon.

Where will my Sponsored Brands ads show?

Your ads can appear at the top, next to, or in search results. They can appear on desktop computers and mobile devices.

How much does it cost?

You offer the maximum amount you are willing to pay when a buyer clicks on an ad for your product. The more competitive your bid is, the more likely the ad will appear when it matches a search by an Amazon buyer.

Which categories are eligible for Sponsored Brands?

Adult products, used products, refurbished products, and closed category products are not eligible for advertising at this time.

What results can I expect?

Sponsored Brands can help you achieve a variety of goals, from generating knowledge of a new product to advertising seasonal items or creating more demand for successful sales.

We offer several features and reports that help you analyze campaign performance and measure success. “New for Brand” metrics allow you to measure how many new customers your campaign generated in the last 12 months, while advertising cost of sales (ACOS) represents advertising spend as a percentage of sales. Once the campaign has started, you can view performance through the graphical dashboard or view downloadable reports on the reporting page.