Sponsored Products

Help Amazon customers discover and buy products you sell on Amazon with ads that appear in search results and product information pages.

This video shows the performance of an American advertiser's campaign.
The results you see here are not guaranteed on other websites.

How to get started


Choose the products you want to advertise.


Decide which keywords you want to target and how much you want to bid on clicks.


You can start with a small budget and create an ad in minutes.

Who can use Sponsored Products?

Sponsored Products is available to Professional Selling Plan sellers, vendors, book publishers, and vendor representative agencies. Products must be included in one or more eligible categories and be eligible to win the Buy Box in order to advertise.

How Sponsored Products Works

Make them discover you easily

Ads appear right where customers see them, such as the first page of search results and product pages, increasing visibility instantly.

Increase sales

Sponsored Products helps you increase your sales on Amazon by allowing you to reach customers looking for products like yours and direct them to your product page.

Controls costs

Ads work with the cost-per-click system, so you only pay when customers click on your ads. To control your costs, set a budget and choose the price you want to pay per click.

Frequently asked questions

Where will my Sponsored Products ads show?

Your ads can appear in top locations in search results and on product pages. Ads can appear on desktop computers and mobile devices.

How much does it cost?

Bid at the maximum amount you're willing to pay for a buyer's click on an ad for your product. The more competitive your bid is, the more likely the ad will appear when it matches an Amazon customer search.

Which products are eligible for Sponsored Products?

At this time, we do not support ads for adult products, used products, refurbished products, and closed category products.

What results can I expect?

Sponsored Products can help you achieve a variety of goals, from generating knowledge of a new product to advertising seasonal items or creating more demand for successful sales.

We offer several features and reports that make it easy to analyze campaign performance and measure success. Once you've launched your campaign, you can view all reports on the reporting page.

What is CPC advertising and how do I use it?

Cost-per-click (CPC) advertising is a type of paid advertising where ads are displayed at no cost (impressions and ad views are free), and the advertiser is charged only when a customer clicks on the ad. Sponsored ads such as Sponsored Products and Sponsored Brands follow only the CPC model.