Promote your brand and products with your own multi-page store within Amazon for free.

This video shows the performance of an American advertiser's campaign.
The results you see here are not guaranteed on other websites.

How to get started


Create pages for your products and categories with pre-designed templates or drag-and-drop tiles.


Add videos, texts, and images to tell your brand's story and show your products in action.


Submit your Store for review. It will be reviewed within 72 hours.

Who can create a Store?

Creating a Store is free. Stores is available to sellers enrolled in the Amazon Brand Registry, suppliers, and agencies representing suppliers. You don't have to advertise on Amazon to create a Store.

How Stores Works

Show your history and brand products

Help buyers find your portfolio of products and related products on Amazon.

Design your store—No programming skills needed

Use drag-and-drop tiles or pre-designed templates to create a custom multi-page Store, without writing any line of code.

Get your own web address

Direct shoppers to your Store with ads on Amazon and off-Amazon marketing activities with a unique, easy-to-remember URL from Amazon.

Use Store insights to optimize your advertising campaigns

Stores information provides you with effective data on sales and traffic sources to Stores.

Find out what other brands have created

Frequently asked questions

What is a brand owner?

Brand owners must have an active trademark, registered and approved by Amazon. Learn more about Amazon Brand Registration.

How can I measure the performance of my Store?

The Stores dashboard includes various statistics, such as daily visitors, page views, and generated sales from your Store. If you promote your store in external marketing activities, you can also add a tag to the URL to analyze the traffic sources that lead to your Store.

How much does a Store cost?

Creating a Store is free.